NEW YORK, NY -- (Marketwire) -- 09/19/12 -- E-commerce is having a significant impact on the overall growth of the luxury retail category, even during a weak economy, according to a study released by PM Digital, a New York-based digital marketing agency.
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Most of the international high-end apparel brands that have set up businesses in China have failed to cash-in on the opportunities provided by the digital media, says a study conducted by the digital innovation think tank L2. According to the findings of
France’s No. 2 luxury group PPR is changing its name to “Kering” to herald its exit from mass-market retail brands such as Printemps and La Redoute, though the new moniker left some observers mystified. The owner of Guccio Gucci SpA and Yves Saint Lauren
I write about cars, fashion and luxury living Fashion conglomerate and LVMH rival PPR will change its name to Kering, officials at the group have announced. The change is meant to reflect a renewed company culture of “taking care of our brands, people, s
PARIS (AP) — French luxury purveyor PPR says it is changing its name to Kering. The company behind Gucci and Yves Saint Laurent has been selling off its retail operations in recent years to focus more on its luxury brands. PPR stood for Pinault-Printemps
Creating compelling visual imagery for your social media profiles has never been more important for your brand. Not only are Facebook, Twitter and Google+ all adapting their layouts to make images more central to the user’s experience, but the two fastes
In Social Media, Entanglement Comes Before Engagement Written by Harry Hawk 3/21/2013 Post a comment no ratings Login to Rate DISCUSS Email This Tweet We hear a lot about engagement on social media, but there are steps and stages that should come first -
Our study has shown that luxury brands must have an integrated e-commerce strategy with both paid and organic search and a diverse social media presence in order to compete in today's marketplace ... Brands that are forgoing e-commerce best practices risk lagging behind in overall sales....