Thanks to social media, Fab.com just became less exclusive. The flash-sale retailer, which launched in 2011 and sells such products as jewelry, home décor, art, gifts, gadgets and clothes, says it will no longer require shoppers to sign in to view items.
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As we get 50% of our signups from social sharing, having this requirement to view products was really shooting us in the foot ... There’s not much worse than getting excited about a product your friend shared [on social media], then clicking through to view and getting a huge log-in blocker. Lame. This was a huge source of complaints on Facebook and Twitter....
