BBC Olympics 2012 Trailer

The BBC unveiled the title sequence and marketing campaign for the London 2012 Olympic Games.

This 60-second trailer premiered on BBC One during half-time in the Euro 2012 final.

Based on a 'Stadium UK' concept, the animation will be seen on television coverage and used on computers, mobiles, tablets and connected TV.

The soundtrack is performed by Mercury Prize-winning band Elbow.

'First Steps' will be available as a digital-only download from July 27, with all profits going to BBC Children in Need and Sport Relief.

Pictures courtesy of BBC

Visit sport-onthebox.com for more details.